At last month’s annual Game Developers Conference, Meta provided some insights into the Quest marketplace’s current status. With excitement, they announced that content on the Quest store has racked up over $2 billion in revenue. If that number rings a bell, it’s because it’s the same one they shared over a year ago.
Since the Quest platform’s debut in 2019, developer earnings showed encouraging growth, especially during the Quest 2 phase. However, over the past couple of years, this growth has noticeably slowed.
Every now and then, Meta highlights new revenue milestones for the store, and in September 2023, they proudly announced reaching $2 billion. Fast forward more than a year and a half, and the company reiterated the same figure in a new update about the Quest marketplace.
This consistent number likely suggests that they haven’t hit the $3 billion mark yet—because if they had, Meta would surely tell us. So, the most optimistic guess is that revenue stands just shy of $3 billion as of March 2025, maybe around $2.9 billion.
With this ballpark, we can keep tabs on the Quest store’s revenue milestones. While there was a burst of monthly store revenue growth during the Quest 2 era, things have largely plateaued with Quest 3 and Quest 3S.
In the same update, Meta shared some additional stats but didn’t dive into details:
– Total payments increased approximately 12% in 2024.
– Customers spent 30% more time in VR monthly in 2024 compared to 2023.
Unfortunately, Meta didn’t provide further comments when asked by Road to VR to elaborate on the repeated “$2 billion” figure used in both 2023 and 2025.
To put things in perspective, the Quest 2 landed on shelves in October 2020, right in the heart of the COVID-19 pandemic when people craved new ways to entertain themselves and stay connected while confined at home. It came with a tempting $300 price tag, which was $100 less than its predecessor.
In contrast, Quest 3 hit the market in October 2023, carrying a heftier $500 price and boasting ‘mixed reality’ features that hadn’t fully matured yet or showcased clear benefits at launch. Noticing a lagging adoption rate compared to the more budget-friendly Quest 2, Meta introduced Quest 3S in October 2024, reverting to that sweet $300 spot. They also slashed the price of the larger 512GB Quest 3 model from $650 to $500.
It’s been about six months since these changes with the Quest 3S launch and the Quest 3 price drop. We still have some time before we can see if these strategies will impact the spending trends on the Quest platform. Moreover, new tariffs introduced by the Trump administration could potentially throw a wrench into Meta’s pricing plans.
Beyond pricing strategies, Meta recently shared insights into a notable shift in user demographics and purchasing patterns, reshaping the Quest store landscape. Apparently, younger users are fueling a greater demand for free-to-play content rather than premium content.
