Alright, so here’s what’s happening with Sega. They’re big, right? Like, been-around-forever big. And, okay, their sales took a hit. Down 13% for the first quarter. I can’t help but wonder if it’s the economy or maybe just that folks are bored with what’s out there. Anyway, they pulled in about ¥44.6 billion, which in today’s dollars is like $301 million — less than last year’s ¥51.3 billion. If you’re asking me, that drop from $347 million kinda stings.
Oh, and get this, their operating income? It nose-dived 66% from ¥8.9 billion to ¥5.2 billion. That’s a pretty gnarly fall. Makes you think, right? They say new game sales held steady though, just a tiny dip by 33% from ¥3.9 billion to ¥2.6 billion. But the problem — if you wanna call it that — seems to be the oldies. Those fell short by 21.4%, from ¥11.2 billion to ¥8.8 billion. Ouch.
Yet, in this little bit of chaos, Sega’s optimistic — go figure. They’re betting big on stuff like Sonic Racing: Crossworlds and that new Football Manager game. Could be their saving grace, who knows?
Overall, the parent company Sega Sammy, yeah, they’re down too. Like nearly a quarter, 22.7% to be exact. Brought in ¥81 billion, which is $548 million-ish. It’s weird to think how numbers can slump like that, isn’t it?
Anyway — wait, was that where I was heading? No idea.
