Over 34 Million Subscribers Now Enjoy Nintendo Switch Online

As of September 30, 2024, Nintendo announced that its Nintendo Switch Online service had surpassed 34 million subscribers. This update was shared during a presentation by Nintendo’s president, Shuntaro Furukawa, which was part of the company’s second-quarter financial results and corporate management policy briefing. The presentation delved into the evolving dynamics within their dedicated video game platform business.

Interestingly, this current subscriber count reflects a dip from over 36 million in September 2022. Nintendo attributes this decline to the fewer new releases last year that focused on online gameplay. Despite this, they noted a steady uptick in subscriptions for the Nintendo Switch Online + Expansion Pack, ever since it was launched in 2021.

In a bid to enhance the appeal of Nintendo Switch Online, they’ve recently rolled out Nintendo Music. This music streaming service, exclusive to Online subscribers, can be accessed via a smartphone app.

A curious shareholder inquired if Nintendo Music might become available to non-subscribers, to which Furukawa clarified:

“Nintendo Switch Online is fundamentally designed to enhance the experience of using a Nintendo Switch, and we remain committed to this core objective. With Nintendo Music, we offer subscribers a way to enjoy Nintendo game music on their smart devices. This game music is a pivotal part of our content library, and we see it as a strategic move to broaden the audience familiar with Nintendo’s intellectual properties. By launching Nintendo Music, we’re delivering game music in a manner that’s uniquely Nintendo.

We hope that as people listen to Nintendo Music, it will evoke nostalgia and encourage a return to playing our games. Ultimately, we aim for Nintendo Music to serve as an additional incentive for maintaining a Nintendo Switch Online subscription.”